5 Ways to use Snapchat for your Business Posted on: October 27, 2016 by Gemma Russo Snapchat is just like Marmite – love it or hate it, it’s sticking around. With its rise to marketing fame it’s being embraced by many businesses and is widely consumed by their audiences. And they are loving it! Now one of the top social media marketing channels, it’s no wonder you are wanting to jump on the bandwagon, right? Here are five ways to use Snapchat for your business. Stand up to Cancer’s event filter 1. Showing off at live events What’s better than marketing at a live event? The buzz of the event and the excitement of your staff all being shown off in a video that makes your customers jealous and wanting to be involved all in one. Using Geofilters you can be part of the event highlights and showcase your brand on the main event’s channel which will give you massive reach to all who are interested in the event, but may not know about you! 2. Give viewers VIP access Geofilters to show where in the world you are People who follow you on Snapchat will be able to see your Snap story, giving them the opportunity to live your view of the event as it happens or relive once the show is over. Use Snapchat in the day-to-day running of the event to show off your company and release the human side that is so often unseen. Showing off birthdays, #FridayFun, or even company team building days and activities; the opportunities are endless! 3. Product Focused For those of you wanting to show off your products or services, Snapchat is a great way to do so. Give your customers live videos on how to use your product or service effectively; how to build your products from scratch; show off your brand new offering. There is so much you can do! 4. Use Influencers Gigi Hadid announcing on her Snapchat about her Tommy Hilfiger takeover This is one for the bigger brands! Combining social media marketing with influencer marketing can benefit you massively. Give your Snapchat to a legend in your industry and watch them build your brand. The influencers will be posting on their social media channels that they are taking over your Snapchat account, connecting your brand to a whole new load of prospects who follow this influencer. Sales come with trust and influencers and widely regarded as trusted people so linking your business with an influencer will do wonders. 5. Welcome Gen Z and Millennials It’s important that your business remains modern and at the centre of attention so you must market to the next generation. The most modern form of marketing is through Snapchat as so many Gen Z and millennials are using this channel everyday as proven by Variety. They explain how 48% of millennials are watching brands snaps/stories on at least a daily basis and 44% are using live stories (events) daily. Millennials are here and becoming decision makers, Gen Z are next!