Posts By: Gemma Russo

5 of the very best creative floor advertising ideas

Looking for amazingly creative floor advertising ideas to get your juices flowing? We’ve searched the web to bring you five examples from businesses that show the very best of floor sticker advertising. Read on to feel inspired by these examples…   1. Put people in the picture This ski scene turns an inconspicuous and let’s face…

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Something Kinda OOH: What Is Out Of Home Advertising?

Offline promotional campaigns are generally considered secondary to the juggernaut that is online advertising. In fact, if you’re deciding on one or the other, it’s pretty much a no-brainer. The potential reach of online advertising campaigns can be phenomenal. Nonetheless, offline advertising is making somewhat of a comeback (albeit with a modern, digital twist) –…

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How to choose the right hashtags for Instagram

Want to know what it takes to be featured in the top posts on an Instagram hashtag? We’ve researched top posts using the niche of product based photography to find out what it takes to be featured. With these findings, we’ll give you insight to help drive your Instagram strategy. Read on to find out…

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11 Reasons People go to Exhibitions

Why do people still feel the need to attend live events? Why would the humble exhibition still be of interest to so many? Surely in a world where everything can be found at your fingertips, there’s no need to visit exhibitions? Not quite. Below, we’ve found 11 reasons why people still go to exhibitions and…

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Event Promotion Ideas For 2018

It’s all well and good spending hours planning for an event but if you fail to come up with adequate event promotion ideas when the big day eventually arrives all your hard work could have been for nothing! Sure, it’s one thing having ambitious ideas for an event, but getting people to attend is a…

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Location, Location, Location – Do’s and Don’ts

Selecting the best location for your exhibition stand Picture the scene. The day of your exhibition has arrived. You’ve thought of every painstaking detail, created the most eye-catching stand, baked branded brownies and employed all singing, all jazz hands, all cartwheeling staff. And yet, despite your efforts, your exhibition stand is attracting little or no…

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