Designing an outdoor display flag Posted on: August 7, 2012 by Gemma Russo Display flags are perfect for attracting the attention of passing trade to your exhibition stand, event or even your premises. As flags are available in a variety of heights, they are perfect for attracting people’s attention in busy areas or from a distance as they are above head height. When designing your display flag, you need to take the following points into consideration:- • People may be passing your flag in a car • People may be in a busy area surrounded by people • Flags will be viewed from a distance • Flags are agile and move in the wind • The background to a flag could be a blue sky, a green field or the side of a building As a result of these factors, we feel that flag design is most effective when the following has been taken into consideration:- • Keep the information on your flag to a minimum, include elements such as your logo, name or web address. • Make sure your flag contrasts to its background, if it doesn’t stand out it won’t be effective Good luck, Gemma Express Displays Marketing Manager