Tips for Effectively Displaying your Products Posted on: May 7, 2015 by Gemma Russo In an exhibition hall there are often thousands of products and endless advertising media for the wandering consumer to get lost in. This is why it’s essential to make your product or service stand out and get noticed. Whether you have a physical product, service or even a programme; you want to maximise coverage and show it off in the best possible way. Thankfully, we have put our heads together and come up with some helpful tips on displaying your products effectively: Lighting Lighting can dramatically help emphasise your products. Strong lighting can create a focal point while soft or coloured lighting can be used to give depth and intrigue. Bear in mind how you want your customer to view your product and remember, understanding your target audience is crucial to strategically planning and setting up your display area. Framing When displaying a physical product it is important to create a real interest in what you have to offer. Just like you would frame a picture, you need to do the same when displaying your products. Consider what’s situated around them and what might catch the visitor’s eye. Display Display cases, which are often hired at the venue, are well lit spaces that offer the ability to display multiple items whilst keeping them away from harm and prying fingers. Although the versatility of the lighting is limited within the display case, it’s still an excellent way to present your product with an extra edge. Showcase your products Another option to truly allow your products to get noticed is by using plinths. Plinths not only offer endless options when you want to add dramatic lighting to those key, stand out pieces but, they allow your customers to get close to your products and view them in a completely sophisticated way. Have your product catalogue on display Because it’s not always possible to bring every item with you to an exhibition, there are a few items you’ll need to show your complete range. The iPad holder offers a fantastic opportunity to grab the customer and hold their attention. It’s an excellent opportunity to showcase your products and brand via your website or an image portfolio. Literature stands allow customers to take any further details and brochures to peruse at their leisure. Displaying your products effectively is key to drawing a crowd and creating that all important buzz and we hope that some of these tips will help in creating a hive of a stand and the bees come a buzzing. For more information on how you can effectively display your services, check back in two weeks.